Prashant Chaudhary
Independent Researcher
Prashant Chaudhary is an independent researcher working on open problems in how streaming television advertising is delivered, accounted for, and measured. His research draws on more than 20 years of product leadership in advertising technology at 4INFO, Cadent, Yahoo, and Amagi, and uses analytical models and controlled simulation to examine dynamic ad insertion timing, ad break accounting, and connected TV measurement. He is a named inventor on US Patents 10,419,883 and 11,223,926 on statistically associating mobile and non-mobile devices with geographic areas, and holds an MBA from UCLA Anderson and a BS in Chemical Engineering from IIT Roorkee.
Research areas
- Combinatorial and discrete optimizationInverse and parametric knapsack problems
- Dynamic ad insertion in streaming televisionTrigger timing, deadline readiness, and event-aligned accounting
- Ad pod economicsCost accounting and pricing for duration-constrained ad breaks
- Reproducible simulation methodsSynthetic event simulators with openly released code and data
Publications and Preprints
- Chaudhary, P. and Khandelwal, K. (2026). "Inverse knapsack at two capacities: which pairs of value–cardinality hulls are realizable?" arXiv:2609.28128
- Chaudhary, P. and Khandelwal, K. (2026). "Trigger Timing, Deadline Readiness, and Event-Aligned Accounting for Dynamic Ad Insertion" arXiv:2609.19899